Enterprise mission

Become a leader in the pigment industry!

Mission statement

To provide customers with high quality unique products and personalized timely service; Build a space for my colleagues to learn and grow and a platform for independent development;
Bring tangible return on investment and intangible social image to shareholders; Take more responsibility for the society and promote the development of the national economy.

Corporate vision

Making the world more wonderful is our mission!

Core value

Honesty and trustworthiness;
A spirit of conscientiousness and responsibility;
The attitude of being attentive;
The consciousness of continuous innovation;
Kindness and gratitude

Growth concept

Because of the emphasis on growth life is increasing, because of the neglect of growth life is becoming scarce.

Working concept

Serious dedication will inevitably have success, unity and friendship will certainly share glory.

Marketing concept

To realize the wishes of guests is to practice our own wishes, and to realize our own wishes must practice the wishes of customers.

Service concept

The professional service quality makes customers fully trust, and the personalized service method makes customers happy.

Quality concept

Quality is the lifeline, quality is the value chain.

Development concept

Precise positioning makes our advantages prominent, strong control makes us stay away from risks,
The achievement of others makes us stronger and stronger, and social responsibility makes us forward-looking.

Employment concept

People with integrity and ability are entrusted with important tasks, and those who are loyal to the team have many opportunities.
People who never give up have unlimited space, and people who have the same value go further.

Team concept

Without the joint force of the team is bound to lose, with the joint force of the team is bound to win.

Executive concept

Keeping promises is a powerful driver of implementation, and results-oriented is a powerful direction of implementation.                    

Vision statement

Making the world a better place is our mission. Driven by the sacred mission and supported by a stable talent team, the group management company was established in 2014, which has two trading companies, seven production factories, a vocational secondary school and a school-run electrical and electronic factory, and shares in a management university. The business scope of the trading company involves the domestic and foreign sales of pigment dyes and chemical intermediates, and seven factories have a unified brand "Riwa". Production, sales and profits increase at an annual growth rate of 30%. The company is enthusiastic about charity, in order to reflect the social responsibility of Lihe people